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Dulux Colour Support Resources

Choosing the right colors for your home renovation can be overwhelming, especially with thousands of options available. This article will guide you through how to effectively use the Dulux Colour Atlas to find the perfect colors for your project.

Existing Inspiration for Customers 

Colour Samples 

Customers can navigate the Colour Directory and find their hue(s) of choice and be presented with the option for A4 Colour Swatch, A4 Colour Sticker, and 100mL Sample Pot. 

  • Free A4 SwatchesSpecifiers can receive up to 30 Dulux A4 Swatches for free. 

  • Large Sample Pots: Advise customers to visit their local paint stockist.

Dulux Colour Atlas

The Dulux Colour Atlas organises colors into hue groups in one spot, making it easier to find complementary shades across the 4,800 colour range.  Inform customers to view the extensive range online through Colour Atlas. 

Note: Colours displayed should be used as a guide for customer colour selection. To ensure best accuracy, inform customers to test colour choice at home by ordering Dulux Sample Pots, A4 Colour Swatches, or emphasising Colour Expert. 

Next Steps: Consulting a Colour Expert

Let the customer know that consulting with a Dulux color consultant can help them select colors that complement their home's architecture and lighting conditions, ensuring a cohesive look throughout their home. 

Steps to assist in connecting them to a Colour Consultant 

Virtual: 
  • Free: On the Dulux Colour Atlas page - Dulux Specifier Chat  automatically pops up: connecting them to with someone from the Colour and Paint Advisory team. Inform customer to stay on the page to receive virtual support, however specify the depth of assistance is limited due to the virtual chat nature. 

  • Paid: See Colour Consultancy Services for more 

2. In-person:
  • Free: Inform customers to go to their local Dulux . 

  • Paid: See Colour Consultancy Services for more
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