Online Colour Consultants

Dulux Online Colour Consultations? 

A service that offers customers personalised, expert advice from the comfort and safety of their own homes conducted by fully qualified designers who operate their own businesses and understand local light and climate conditions across Australia.

Key Benefits for Customers

• Convenience and Safety: Customers can access expert advice from their own home, eliminating the need for in-person visits.

• Qualified Designers: Each consultant is a fully qualified designer running their own business.

• Personalised Advice: Customers receive tailored advice based on their specific needs, preferences, and the unique characteristics of their home.

• Comprehensive Consultation: Consultations typically last one hour, allowing for in-depth discussions and recommendations.

• Visual Aids: Customers can share images and references with the designer to illustrate their vision.

• Personalised Consultation Summary: Following the consultation, customers receive a detailed summary of the recommendations.

• Physical Colour Swatches: Up to 5 A4 colour swatches are delivered to the customer's home, ensuring accurate colour representation.

• Suitable for Smaller Projects: Ideal for single-residence projects, investment properties, and when an in-person consultation isn't feasible.

How to Effectively Support Customers

1. Assess Customer Needs:

   • Start by understanding the scope of their project and their existing ideas.

   • Ask specific questions such as:

     • "What area of your home are you looking to update?"

     • "Do you have any existing furniture or decor that you'd like to coordinate with?"

     • "What is your desired style or aesthetic?"

2. Present the Benefits of Online Consultations:

   • Emphasise the convenience, safety, and personalised advice offered through the online service (especially if customer is apprehensive about in-home consultation) 

   • Highlight that the consultants are experienced designers familiar with Australian light and climate

   • Share testimonials from satisfied customers (as found on the Dulux website) to build trust.

   • Price: Reinforce how this service is cheaper ($85/hr VS In-home for $170-195/hr) 

3. Walk Them Through the Booking Process:

   • Direct them to the Dulux Online Colour Consultations page.

   • Explain the simple steps: Request an appointment and Dulux will be in touch to talk through next steps.

4. Address Potential Concerns:

   • Technology Barriers: Reassure customers that video or voice consultations are available, catering to different comfort levels.

   • Effectiveness of Virtual Consultations: Share testimonials highlighting the efficiency and effectiveness of video consultations.

   • Colour Accuracy: Remind customers that they will receive physical A4 colour swatches to ensure accurate colour representation.

5. Encourage Preparation:

   • Advise customers to gather inspiration images, fabric samples, and photos of their space to share during the consultation.

   • Encourage them to think about their desired colour palette, style, and the overall feeling they want to achieve.

Key Questions to Ask Customers

• "What part of your home are you hoping to revamp?"

• "Do you have any existing colours or decor you'd like to complement?"

• "Are you after a particular style or aesthetic?" (e.g., modern, Hamptons, minimalist)

• "What is your budget for the overall project?"

• "Do you have any specific concerns about choosing colours online?"